Artificial Intelligence (AI) is changing the world as we know it, and the film industry is no exception. Hollywood, as a major player in the industry, is increasingly using AI as a tool to enhance the creative process, streamline production, and improve decision-making.
From writing and directing to producing and marketing, AI is being used in various ways to make Hollywood more efficient and effective. However, with these advancements come potential risks and challenges, such as the loss of creative control and the homogenization of output. It's kind of scary to think your job may not be safe because they're going to bring in a computer to do it.
In this article, we will explore how AI is affecting Hollywood and what the future may hold for this evolving relationship between technology and creativity.
Let's take a look at how artificial intelligence can affect Hollywood as a whole.
How Will AI Affect Hollywood?
Let's take a gander at the general way artificial intelligence will change things. Some of this stuff is already happening.
Personalized Content: AI algorithms can analyze data about viewer preferences and make recommendations based on those preferences. This could lead to more personalized content being produced, as studios can use AI to tailor their movies to specific audiences.
Improved Special Effects: AI can be used to create more realistic and impressive special effects. For example, AI can be used to create more realistic facial expressions and movements in computer-generated characters.
Cost Reduction: AI can be used to automate certain aspects of the filmmaking process, such as editing or sound design, which could reduce costs and increase efficiency.
Storytelling: AI could be used to generate storylines and plot points, which could help filmmakers develop new ideas and create more compelling narratives.
Data Analysis: AI can be used to analyze data from box office sales and viewer feedback to help studios make more informed decisions about what types of movies to produce and how to market them.
'2001: A Space Odyssey'Credit: Metro-Goldwyn-Mayer
How Will AI Affect Writers in Hollywood?
AI is already having an impact on the film industry and is likely to continue to do so in the future. In terms of writers in Hollywood, AI could potentially have both positive and negative effects.
On the positive side, AI could be used as a tool to help writers with tasks such as generating ideas, developing characters, and even writing dialogue. For example, some companies are already using AI algorithms to analyze audience data and make recommendations about what kind of movies or TV shows are likely to be successful. AI could also be used to create more efficient and effective writing processes, allowing writers to focus more on the creative aspects of their work.
However, there are also potential negative effects of AI on writers in Hollywood.
One concern is that AI could be used to replace human writers altogether, leading to job losses and a loss of creativity in the industry. Another concern is that AI could be used to create content that is formulaic or lacks originality. It might be bad at the nuance of human experience and be limited with how it perceives life.
'Metropolis'Credit: Parufamet
How Will AI Affect Directors in Hollywood?
Writers won't be the only ones affected by this new trend. Directors also should have some worries. On the positive side, AI could be used as a tool to help directors with tasks such as pre-visualization, shot planning, and post-production.
For example, AI could be used to create virtual sets, which could help directors to visualize their scenes and make decisions about camera angles and lighting before filming begins. AI could also be used to analyze and edit footage, making the post-production process more efficient and cost-effective.
However, there are also potential negative effects of AI on directors in Hollywood.
One concern is that AI could be used to replace human directors altogether. We would instead have computers trying to tell us about the human experience or estimating emotions they are not complex enough to feel. This could lead toward an overreliance on tropes or the points of view of the people who created the AI, which may not be reflexive as a whole.
'Mr. Robot'Credit: USA Network
How Will AI Affect Producers in Hollywood?
When it comes to producing, AI could be used as a tool to help producers with tasks such as predicting audience response, optimizing marketing strategies, and even identifying potential investment opportunities.
For example, AI algorithms could analyze audience data to predict which types of films or TV shows are likely to be successful, helping producers make more informed decisions about what projects to pursue. AI could also be used to analyze marketing data and make recommendations about how to reach and engage audiences more effectively.
In reality, this kind of intelligence might completely eliminate producers. Who needs someone to make calls to package when a computer can send form emails to agents or use its metrics to decide which projects it should be greenlighting?
That just is the start.
'Ex Machina'Credit: A24
Summing Up How Will AI Affect Hollywood
I hate being a constant fearmonger on this website, but I don't like the cavalier way people have been talking about artificial intelligence and its applications in Hollywood. It's going to take jobs away from artists and people with taste, and we have to nip that in the bud now before it is too late.
People keep saying that AI is further in the future than you think, but what if I told you that if you read this article, every paragraph up until this section was mostly written by a computer? Yes, I had to go through and polish it and, yes, there were a few mistakes, but we are not as far off from this being the norm as you think.
I legitimately just added the headings and let Chat GPT do the rest, mostly as an experiment. And I think we can agree those answers are well thought out and mimic the way I usually write. They even mimic our website format.
The fact is, when giant corporations buy a bunch of Hollywood companies, they are looking for ways to strip the movie and TV process down. How can we employ fewer people and maximize profits? Well, I think they will do it with computer-generated stories and positions.
That spells less creativity and originality and work for us all.
Let me know what you think about all this in the comments.
